Creating an Infographic
Infographics are original images that feature statistics and other helpful information for the reader. They’re usually colorful and packed full of interesting data. You can create an infographic yourself if you have some design skills. You’ll also need a strong series of data points to fill out the content. You can try pulling statistics from other websites and mentioning them as your source.
If you’re not a proficient designer, you can hire a freelance graphic designer to take care of the busy work. Designing an infographic shouldn’t take up too much of their time. It’s mostly a way to highlight all the information you want to share with your readers.
Making Original Videos
The internet is quickly getting overrun with original video content. In fact, one-third of all online activity is spent watching video. Videos make it easy for people to digest and absorb information. From animated graphics to interviews with real human beings, you can tell all kinds of stories using moving images. You can try designing illustrated graphics online or you can hire a freelance videographer to help you generate content.
Making videos isn’t just about promoting your blog. It should be about telling a story your readers want to hear. Whether it’s a personal story about your life or the history of your company, you can entertain audiences around the world just by uploading content to Vimeo or YouTube. When it comes to web traffic, video attracts two to three times as many monthly visitors as a webpage without video.
Statistics and Studies
Another way to attract more readers to your blog is to invest in an original study or statistic. This option tends to be a bit more involved than some of the content marketing strategies on this list, but nothing generates buzz online like a new statistic. People are always linking to statistics online, so this can be a great way to reach new viewers online.
Just like a scientist, you’ll need to pose a particular question and come up with a way to collect data. You can interview lots of different subjects by asking them to participate in a study. You can then turn your findings into a striking infographic!
Creating original video content or a statistic takes a lot of work and commitment, but it will pay off in strides if you stick with it. Don’t forget to post your videos, infographics, and studies on social media. Be creative with your blog content and the readers will come to you.
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.
