Writing can be one of life’s greatest joys – or the bane of your existence. Finding the right topics for an article can still be hard. Never fear – we’re here to help! This blog post outlines 25 excellent writing topics for a company and a personal blog that will inspire you, no matter your interests.
Whether you’re a creative writer, essayist, poet, or news journalist, there’ll definitely be something here to spark your imagination. Plus, we’ll share a few tips on how to turn any topic into a great story. Ready to get writing? Let’s dive into our list of great topic ideas for any writing assignment!
13 Great Topics for Your Business Blog
- Tell about current trends
- Publish a case study with a story
- Showcase a feature
- Interview with a thought leader
- Write how-to post
- Tell how customer use your product with UGC
- Blog about past problem and how you solved it
- Do a “day in the life”
- Share stats in your industry
- Run an experiment relevant to your product and share the results
- Create a post about myths in your niche
- List things to avoid as an expert
- Answer frequently asked questions
12 Excellent Writing Topics for Personal Blog
- How have your failures shaped your life?
- What does writing mean to you?
- Write a letter to people younger than you (for example, the thing I’d never do as 20 years old).
- How do dogs/cats help humanity?
- Act as your father/mother and write a letter to yourself.
- Reinvent a memory from childhood.
- Get inspired by a song.
- Write about what you wanted to be when you grew up and who you are now.
- Opening lines inspired by each of the things around you.
- Create an imaginary interview with a stranger who draws your attention.
- Write your favorite recipe and a story about it.
- Share untold stories about your family
Use Google to Find New Topics
If you’re ever stuck trying to come up with fresh ideas for articles, consider turning to Google for help. Sure, it’s filled to the brim with already-written pieces on every subject, but the search engine can still be invaluable in helping uncover related topics.
For example, type some related words into the search bar if you’re writing about “content marketing” and need a fresh angle.
Immediately two things will happen: first of all, you’ll get all sorts of suggested searches and new search terms that may spark a novel idea.
Secondly, and more importantly, what comes up in the results? Chances are you’ll discover a cornucopia of temptingly unrelated yet totally relevant searches; and once you peruse those pages, you may find yourself zipping off down a rabbit hole of discovery.
After all, surviving in this highly competitive field requires tenacity and a knack for adapting to your environment; Google is just one tech resource writers can use to bring their craft to the next level.
Use popular article title phrases like “How to” and “What to” in your search to get better results.
So why not give it a try? You never know where it might take you.
Can Your Audience Relate to What You’re Writing About?
When writing about something easy to sell, such as the aforementioned beer or a new virtual reality game, it is usually quite simple to find a way to write about it in a way that the audience will connect to it.
However, it becomes a much more significant challenge when writing about something that doesn’t have the same curb appeal.
So how do you tell a great story when you are writing for something like a waste management company?
It starts with creating content your audience can relate to or see a bit of themselves.
Take the real estate industry for an example. The odds are good that you already own a home, have owned one before, or are considering buying instead of renting.
So, as an exercise, look up the phrase “why you should buy a home.” Google turned up over 15,040,000,000 hits on that search. And some of the stories are pretty good, too.
One of the first stories to appear in the search engine results is this one by The Balance, titled “8 reasons to buy a house” And it’s a perfect example of writing relatable copy.
It starts by addressing the uncertainty of someone who probably Googled something like “why you should buy a home.” Anyone who has entered this into their search engine is currently thinking about purchasing a home, but is likely not completely sold on the idea.
The article recognizes this and immediately addresses this concern by discussing relatable worries and weighing the pros and cons.
Sure, this story won’t win any high-falutin’ journalism awards, but it plays on the readers’ emotions – and by doing that, it has been read and shared by thousands of people.
Just being able to accomplish that is impressive enough as it is in a marketplace where you are constantly having to compete with the over 4 million blog posts that are published online every single day. (See the bottom of this post if you would like to learn how to promote your content.)
Phrasing Is Everything
This really has two different meanings. The most obvious one being that the actual words that you use in your writing have a significant impact on the effectiveness of the storytelling. Using complicated wording, boring wording, or simply not enough wording, are all things that can have a drastic impact on the kind of results that your writing gets.
Perhaps just as important as this point though, is the phrasing of the article’s point in general. Every piece of writing should have the goal of answering one question. It could be as general as why someone should buy a house rather than renting or it could be far more specific, such as explaining the benefits of having dual exhaust on a high-performance vehicle.
Either way, both of these pieces of writing should aim to answer the question of why someone would do A when they could instead do B.
Ask the Important Questions
With the vast majority of business writing, a simple formula can be used to figure out the best way to phrase an article. Whatever the topic that they are interested in writing about is, they simply need to look at it from an objective point of view and ask themselves three questions.
- What is happening, that shouldn’t be happening?
- What is not happening, that should be happening?
- And what problems have been solved thanks to this new solution?
By running through all of these questions and coming up with answers to them, it gives the writer a much better understanding of how they should go about phrasing the article. If someone is scrolling through the internet looking for an article, then they are much more likely to click on something that is phrased in a way that it relates to them.
For example, when given the choice between one article titled “Why purchasing biodegradable products is good” and another article titled “How purchasing biodegradable products can save you money and save the planet”, chances are that they are going to click on the second one instead.
This is because it frames the article in a way that includes the reader as part of the subject matter and phrases it so that it is presented as a direct solution to a problem in their life. This simple trick can help turn any topic, no matter how niche or boring it may appear at first, into a must-read for their customer base.
Improve Words With Numbers
The importance of using statistics in writing cannot be overstated. When it comes to storytelling, statistics are like a roaring campfire. If used properly, they can be an extremely useful and allow you to accomplish your goal more easily. However, if used improperly, it can blow up in your face and completely ruin what you were trying to accomplish.
So while including statistics in storytelling is very important, you must make sure, above all else, that you are using statistics properly. This means presenting statistics in a way that includes actual numbers rather than just generalizing by saying things like “the majority of people” or “over half”.
You also must ensure that the statistics included in the writing are totally relevant to the topic at hand. Only include statistics for the sake of including statistics because this will just disengage the audience from the writing and make the storytelling far less immersive.
If all of this is done properly, the resulting story will not only put readers in a situation they can relate to, but the statistics will also tie it all together.
The Devil Is In the Details
“People like to read about people, and everyone has a story to tell,” says Charlie Moore, business editor for the Albuquerque Journal, in an exclusive interview with Article-Writing. “And, yes, one good detail can make a story.”
“What makes a good detail? Something that is emblematic of what you are writing about, or of the person’s life, or maybe just something that hits you as particularly poignant.”
Be careful with those details, though. A 5,000-word opus extolling the uses of CNC mills would probably even put the CEO of an engraving company to sleep. The same goes for using jargon that only people in the industry you are writing about would understand.
“What’s difficult, sometimes, is getting someone to talk in detail about a job or process that they are intimately familiar with,” Moore said. “They may take something completely familiar to them for granted, but which may be a ‘Huh, I didn’t know that moment for someone outside their world.”
There’s No Such Thing as a Boring Story, Only a Boring Storyteller
Take a look at some of the TV shows on cable. You’ll find everything from shows about bathroom remodeling to house flipping to lumberjacks – and all are watched by hundreds of thousands, if not millions, of people.
“Let’s say you are a steel manufacturer,” Moore said. “Just how hot is that furnace? What is it the equivalent of? What does it look like to turn raw iron into steel? There’s also probably some fascinating history there.”
Embrace Explanations
Including these details in a narrative format gives the reader the ability to connect with what you are saying. That is why one of the basic writing methods always emphasizes showing over telling.
This doesn’t mean including a ton of photographs in place of text, although there is a big benefit to including visuals in your storytelling. What it does refer to is the use of wording that paints a picture rather than states of fact.
So in the previous example of writing for a steel manufacturer, stating that the furnace can reach temperatures of 1300° Celsius doesn’t have nearly the same effect as explaining in a short paragraph that these blast furnaces regularly reach temperatures that are over three times as hot as the warmest point on Mercury.
You can perform a simple exercise to turn the seemingly boring into something interesting: Talk about it out loud with your family, friends or colleagues. Explain to them the story you are trying to write and the audience you are trying to reach.
Doing this will either directly relate to the story you are about to tell them, or they’ll understand your objectives. Remember to include the most important and exciting details, but don’t bog them down with minutiae.
The end result? You just told an exciting story.
Put It Into the Hands of Industry Creatives
Of course, there is also the most accessible option to turn any idea into a fascinating article. Hire content writers to write it for you!
Rather than sitting down at a computer and pulling your hair out for hours while trying to figure out how to write about a senior care facility in an interesting way, you can simply hire some content writers and hand it off to a team of writing professionals.
These individuals are expertly trained in taking any topic, no matter how boring it may seem, and making it instantly consumable for your target audience.
More Than Just Writing
In fact, by hiring content writers, you are able to publish content that goes above and beyond, making the writing appealing and also including better online performance through SEO best practices. This, and other writing strategies, are something that you can only get if you hire content writers with years of professional online writing experience.
Some people have an issue with hiring content writers because they can’t wrap their heads around hiring someone to do something they can do themselves. However, with that logic, they should also be doing the taxes for their company by themselves. But as you likely already know, while you may be able to do your own business taxes, you are likely not able to do it properly.
Just like with taxes, doing it incorrectly has devastating consequences; doing blog writing improperly is almost as bad as not doing it at all. That is why so many people find comfort in knowing that they can hire content writers, give them a topic to write about, and receive a professionally written blog post that is sure to perform well online.
To hire content writers to accomplish all your writing, contact us to set up an appointment today.
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.
