Modern Day PR versus Traditional PR
The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based on communicating strategic messaging between a company and it’s target audience via the press. A lot has changed...
Who Should Use Thought Leadership
Thought leadership is a unique type of marketing, in that you’re not just trying to sell the values of a company or the quality of the product, but the authority and expertise of an individual. But how do you know if you’re a Thought Leader? With this said, the...
Benefits of Thought Leadership
Thought leadership falls under marketing, but it’s very different than a lot of conventional marketing campaigns. For example, if you put in a web ad, you expect to see the bottom line grow as a result. If it doesn’t, you consider the campaign a failure and either...
Can Anyone Become a Thought Leader
Thought leadership as a concept originated from the C-suite and the halls of some of the biggest companies in the world. And if you want to become a Thought Leader, it’s certainly an involved process. This fact has impacted the opinion of the concept of being a...