In a world where more than half of the global population is on social media, social media marketing has long passed the ‘can have’ stage, evolving into a ‘must have’ for businesses. Especially amid increasing talk of a digital transformation and the strategies...
While it’s wonderful to hope that every person that interacts with your brand will become a paying customer, that’s far from reality. Your best bet for increasing conversions and creating raving fans? Creating buyer’s journey content for each stage of the content...
Social media is becoming increasingly important as time moves forward. The days when it was enough to simply set up a Facebook account with a couple of posts every month are over. In order to make a real impact on social media, you need a strategy. You need to know...
If you run a social media analytics company, you understand the importance of social media for business owners. But are you using it effectively when marketing your own company to potential clients or are you making critical social media mistakes? Often, social...
Famous blogger Dick Costolo once said, “The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you...
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