Modern Day PR versus Traditional PR
The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based on communicating strategic messaging between a company and it’s target audience via the press. A lot has changed...
How to Get Press Coverage
PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news media, for example. Media platforms are shifting from a freemium to a subscription model, leveraging the attention of...
What Metrics to Measure for Thought Leadership
Marketing, in general, is about goals. A social media marketer may say they want to boost their Twitter engagement by 25%. An email marketer may say that want to increase their open rate by 5%. But when it comes to marketing via thought leadership, the goals may sound...