Modern Day PR versus Traditional PR
The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based on communicating strategic messaging between a company and it’s target audience via the press. A lot has changed...
How to Get Press Coverage
PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news media, for example. Media platforms are shifting from a freemium to a subscription model, leveraging the attention of...
How To Get Press: A PR Glossary
If you are wondering how to get press coverage for your startup in 2018, this glossary of PR terms is the place to start. As you have probably noticed, the PR industry has changed dramatically since the newspaper days, and terminology has changed along with it. Will...
3 Ways for Industry Leaders to Establish Your Brand
You’ve probably heard the phrase “branding is not rocket science.” But how do you establish your brand as an industry leader? Comparing things to rocket science is a simple way to say ‘it’s not a hard job, anyone should be able to do it’. It’s a condescending...