The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based on communicating strategic messaging between a company and it’s target audience via the press. A lot has changed...
PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news media, for example. Media platforms are shifting from a freemium to a subscription model, leveraging the attention of...
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