In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
A 2019 study found that businesses who blog receive 55% more visitors than those that don’t. And yet many companies still aren’t blogging, or they made a few posts years ago and then abandoned it shortly thereafter. This is often because the benefits of blogging...
It is no secret that the SEO landscape has changed over the past couple of years. Search engines are relying less on keywords as they try to delve into the deeper search intent of users. So you might be asking yourself, “Why is identifying keywords important for...
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