How to Build A Narrative Around Your Brand And Find The Best Pitch Angle
The only way to land a guest posting slot is to write a convincing pitch. And what goes into a convincing pitch? Glad you asked, because develop a knack for writing awesome article pitches will help you get press in 2024. Article pitches tie directly back into the...
Modern Day PR versus Traditional PR
The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based on communicating strategic messaging between a company and it’s target audience via the press. A lot has changed...
How to Get Press Coverage
PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news media, for example. Media platforms are shifting from a freemium to a subscription model, leveraging the attention of...