My Little Pony: 3 Lesson We Can Learn about Audience
Ponies, ponies everywhere! From the toys that line the aisles of department stores to the large conventions where people dress up like their favorite, colorful crusaders of friendship and magic, it’s impressive that this brand from the ‘80s is making such an impact...
How to Use Your Blog to Increase Your Customer Base
A 2019 study found that businesses who blog receive 55% more visitors than those that don’t. And yet many companies still aren’t blogging, or they made a few posts years ago and then abandoned it shortly thereafter. This is often because the benefits of blogging...
Copywriting Tips For Each Marketing Channel You Can’t Afford To Miss
When it comes to your online presence, you need to cover a lot of ground. Every marketing channel is important. After all, brands rely on more than their website or Facebook page in order to reach new customers and convey their image. You need to have solid content on...
Creating Newsletter Topics That Will Widen Your Customer Funnel
During the initial stage of the marketing funnel, your first goal as a company should be to spread awareness about your brand. Email newsletters are one of the most cost-effective ways to reach prospects and keep your company top-of-mind. But how do you create a...