How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
9 Reasons Why Blogging Is SEO’s Best Friend
You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results...
How Does Content Marketing Drive Sales? + Case Studies
Businesses everywhere want to ensure that their content marketing drives sales, website views, and loyal customers. With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated. However, how...
Is Content Marketing Dead? No – It’s Alive!
It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” It’s not hard to see why that’s the general consensus for businesses and marketers. Influencers have swiftly taken over the landscape. What does content marketing mean anyway? If...