The “funnel” goes by many names: conversion, consumer, keyword, and sales. In the end, however, it all comes down to the idea that you want to customize your marketing strategy to match each stage of the process. SEO funnel keywords are an important strategy when...
While Facebook, Twitter and other big-name social platforms get all the glory in building brand followings via community outreach, another contender on the digital block is worthy of a spot in the conversation. Long viewed as nothing more than another web forum,...
The fintech industry is primarily concerned with utilizing technology and demonstrating how valuable their tools can be for both startups and established businesses, assisting them in developing new solutions for various elements of their operations. Fintech companies...
When it comes to your online presence, you need to cover a lot of ground. Every marketing channel is important. After all, brands rely on more than their website or Facebook page in order to reach new customers and convey their image. You need to have solid content on...
While it’s wonderful to hope that every person that interacts with your brand will become a paying customer, that’s far from reality. Your best bet for increasing conversions and creating raving fans? Creating buyer’s journey content for each stage of the content...
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