My Little Pony: 3 Lesson We Can Learn about Audience
Ponies, ponies everywhere! From the toys that line the aisles of department stores to the large conventions where people dress up like their favorite, colorful crusaders of friendship and magic, it’s impressive that this brand from the ‘80s is making such an impact...
Convert Your Target Audience: 3 Top Tips for Writing Copy
Your content might be amazing, but if it never reaches the people you’re writing to, what’s the point? Writing specifically to your target audience will help you focus on the type of writing you should be doing, test how your customers feel about your content, and...