Lead
Let’s Turn You Into a Thought Leader!
SEO Content Marketing + Thought Leadership + Personal Brand + Distribution. A strategic weave empowering B2B firms and their leadership with growth oriented digital execution.
Trusted By Over 6000 Companies With Over 15 Years in Business
SEO Thought Leadership
Our first month is a complete Strategy Month. We plan out a full SEO Thought Leadership strategy and execution programme with the goal of delivering significant long term growth value to you and the firm. You will receive a thorough delivery programme upon Strategy Month completion, with details of the tactics we plan to use. We will also propose campaign goals based on the OKR system (Objectives Key Results) so that there are clear checkpoints for you to benchmark the success of the campaign.
Our campaigns consist of four key pillars, as follows:
Strategic Content Design
Technical SEO
Publishing Search Engine Optimized content and getting great backlinks to your website is key, but it won’t play well if the technical specs of your website are not optimal. If you’re racing a bunch of finely tuned Ferraris and Lamborghinis in a 20 year old Honda Civic, it’s unlikely that you will compete.
Social Media + Personal Branding
One of our core points of differentiation is that we have a full PR team in-house. We believe your SEO Content Marketing efforts should be properly leveraged for wins with social media and personal branding. You should be able to cut your SEO Optimized blog content into a full stream of social content that you publish to your social channels. You should also be able to leverage the self-published blog content to build a personal brand and generate press hits within niche publications. We have the full PR editorial team to make this happen for you on auto pilot.
Backlink Building + PR Outreach
As stated above, our PR team is best in class. We leverage the personal brands from your firm (say VP level and up, anyone with tenure and a book of business) to author your website’s blog content. We then run these personas out to niche press to get them featured or contributor spots. We’ve had clients featured in Bloomberg, CNN, Fox Business, the NYT, the WSJ, Forbes, Newsweek, and more. This is the jewel on the crown of the SEO Thought Leadership package, putting you shoulder to shoulder with the best in the industry.
Expected Results and Predicted Growth…
Based on our experience, these are the patterns of growth that we can expect over the first 6-12 months of working together:
We cannot guarantee the speed at which your site will start to see growth as every website reacts differently. Results will vary… there are various factors outside our control which may impact the normal pattern of results we see over time. These include but are not limited to:
- Sudden Google algorithm updates
- Changes to the website
- Competitor SEO fluctuations
- Changes in search trends and volumes
- Algorithmic delays between SEO implementation and rank signals
In cases where progress is not in-line with our estimations, we will quickly implement changes to the strategy that address the elements impacting the limitations on growth. Here are some examples of website ranking progress over time:
Example 1: significant onsite issues needed to be addressed before the website started to rank, and this explains the slow start in results.
Example 2: client possessed a solid onsite foundation, allowing keywords to respond almost immediately during the initial stages of link building.
Example 3: client with severe onsite issues and low backlink authority. It took longer to rank, but results consistently increased once Google began trusting the site.
Client Results
60k+
Monthly Website Visitors from Search
Contributing significantly to lead generation and business growth.
Over 120
SEO Optimized Articles Published
Bringing targeted high impact search traffic through a broad HQ content marketing effort.
~50
Guest Posts and Media Partnerships
Building backlinks and brand optics through thought leadership outside media contribution.
The business grew north of $20m in AR. Raised $2.7m in funding. And the founder is a recurring contributor to Newsweek.
Strategic SEO Content Marketing and Thought Leadership Services
