Most business owners will stop at no end to make sure that potential customers are learning about their business. Some businesses will spend thousands of dollars on expensive advertising schemes in an attempt to reach new customers. However, there is a simpler, easier way for businesses to reach a new audience: sales copywriting. Having quality sales copywriting can transform your dull content into an effective sales tool. Although no one is born a copywriter, there are a number of sales copywriting tips you can use to hone your skills.
The Simpler, The Better
When writing sales copy, it is important to keep it simple. The goal of the copy is to inform potential customers of your product or service, not to flaunt your writing skills. Avoid flowery language and cut down on fluffy content. Adding unnecessary content to your copy will waste the potential customers time. It will also possibly lower their interest in the product or company.
Instead of adding to your word length, focus on the core concepts of your product or service. An example of this would the benefits of purchasing your product or service. Be as succinct and informative as possible.
Evoke an Emotional Response
After you have mastered the art of simplifying your sales copy, it is wise to work on evoking an emotional response in your customers. Depending on the company, this emotion could range from happiness to nostalgia. The goal is to make the reader feel something after reading the sales copy.
To evoke emotion, you have to pick your words wisely. If you are having a hard time, think back to a time when you laughed, cried, or got excited about an advertisement. Pinpoint what that emotion was, and integrate it into your copy. This will help your sales copy flourish.
SLAP Rule
When writing sales copy, try to remember the SLAP rule, as it will help keep your copy focused and on topic. The SLAP rule is to write copy with the goal of making potential customers:
- Stop
- Look
- Act
- Purchase
When sales copywriters try to be neutral, the end product is often bland and ineffective. However, sales copywriters who use the SLAP are able to command the attention of the audience. It does so by utilizing simplicity and emotion in a more aggressive tone.
The picture above is a great example of the SLAP rule as the copy is an extremely simple, yet effective. The #youbuynow demands the attention of the reader and is quite memorable. This simplistic copy works perfectly with the product that the company is selling. It also has the chance to make the reader smile, as the post has an infectiously happy vibe to it.
All businesses strive for constant improvement and growth. One of the best ways to obtain this is through effective sales copywriting. Remember to keep it simple, to evoke emotion, and to use the SLAP rule when writing top quality sales copy.
Eli is an expert in PR, Outreach, and SEO writing. He’s worked in the industry for over a decade and excelled in providing clients with effective content marketing strategies that have had incredible success.
