Can Anyone Become a Thought Leader
Thought leadership as a concept originated from the C-suite and the halls of some of the biggest companies in the world. And if you want to become a Thought Leader, it’s certainly an involved process. This fact has impacted the opinion of the concept of being a...
Convert Your Target Audience: 3 Top Tips for Writing Copy
Your content might be amazing, but if it never reaches the people you’re writing to, what’s the point? Writing specifically to your target audience will help you focus on the type of writing you should be doing, test how your customers feel about your content, and...
10 Examples of Powerful Calls to Action
When looking at copywriting as a sales tool, the importance of a great call to action is very apparent. It’s the text at the end of your copy that converts those readers to customers. Your CTA copy is how your readers will know what to do after reading your content....
What is a Guest Post and the Benefits of Guest Posting?
What Is A Guest Post? Chances are if you frequent the blog of a business or influencer, that you’re going to see, on top of the person you’re following, the occasional post or content from someone else. This is a guest post, and if you’re not working on trying to get...
How To Use PR To Promote Your ICO
So, you’ve decided to launch an ICO to kickstart your newest project and your hoping to use PR to promote your ICO campaign? Well – you’re not alone! Last year, startups raised over $5.6 billion in funding through ICOs – but this doesn’t mean that...