Video Marketing and E-Commerce: Finding The Right Fits
Video marketing is seen by many as a premium option when it comes to content marketing. The fact that people will pay attention to it for longer than comparable written text makes it key for packaging information. The fact that it’s easily shareable makes it...
A Comprehensive Guide on How to Use HARO Successfully
Help a Reporter Out (HARO) is an application that journalists and PR firms use. HARO connects journalists and bloggers to experts in various fields who may be used as content sources. Press can publish relevant content backed by respected sources, while the sources...
How to Increase Outreach using Email Marketing Software
Email marketing is one of the most effective ways to build your brand, find new leads, and increase your outreach. That’s why businesses and individuals sent about 281 billion daily emails in 2018. But only 19.7% of those emails were opened. To see your emails...
How to Write Copy for Each Stage of the Social Media Funnel
Recently, the term “funnel” has become a hot topic in the social media world. For those who don’t know, the funnel is in a way understanding the customer’s relationship with a company. Different sources will sometimes have their own names for each stage of the...
10 Ways to Improve Your Copywriting Skills
Use the ten tips below to help improve your skills and more effectively create copy that converts for your audience. 1. Get Back to Basics When you’re writing copy all day every day, it’s easy to fall into the trap of pushing out projects without taking time to make...