9 Future SEO Trends & What It Means for Small Businesses in 2024
SEO content is always adapting to how Google changes its algorithms (which they do every day) and how search query behavior changes (the shift to mobile being the most major recent development). Let’s dig into the future of SEO. For small businesses looking to...
How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
9 Reasons Why Blogging Is SEO’s Best Friend
You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results...
18 Ultimate Copywriting Tips for Beginners
Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. It’s no secret that the skill will take some time to...
What is B2B Copywriting? B2C Vs. B2B Copywriting
Knowing the difference between B2C vs. B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. Below, learn about each type of copywriting and how you can use different methods to create copy that converts...