How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
9 Best Tools for Content Research
Ever feel like you don’t know what to write about? Or that the research you’ve been doing needs something extra? Well, it turns out there are some fantastic tools for content research that can give you the knowledge you need to bring your writing project...
How to Build Customer Loyalty with a Blog
Relationship building with your customers is simply good business. Sales, leads, conversion, and marketing strategy are of priority, but so is keeping your current customers engaged with your business–leading to future business and attracting more customers along the...
How To Write A Press Release For Your Brand
For a business to experience the maximum benefits from its marketing efforts, successful ones put out a barrage of quality content. Social media posts, blog posts, video/audio content, and the almighty press release provide opportunities for potential customers to...
How to Properly Evoke Emotion with Your Subject Line
Have you ever noticed how some email subject lines make you feel a certain way? They might make you curious, excited, or even angry. The best email subject lines are the ones that provoke an emotional response, which is why they are so effective. When email marketing...