What is a Pillar Page?
Answering the question, what is a pillar page, and more than that, how to make them, and why you should make them are the key foundational steps in starting the journey to improving your online content. The amount of online material increases exponentially every day. ...
The Ultimate Guide To What To Write About In My Email Campaign
To understand why it’s so important to know what to write about in my email campaign, let’s first talk about email use in general. Chances are that you probably use your email so much during the course of a day that you don’t even think about it, especially on a busy...
How Can Financial Companies Make the Most of Social Media Marketing?
It’s incredible to think that some financial companies still think that their business is too bland for them to launch a proper social media marketing campaign. We’re in 2018 and thousands of businesses have demonstrated the tremendous potential for social...
The ABCs of Content Must-Haves for Recruiters
Today we’re going back to school with a refresher course on content marketing – recruitment marketing in particular. Whether you’re new to the concept of content marketing for your recruiting firm or you’ve been publishing blogs and social media posts for years,...
A Perfect Merger: Writing and Law
From small private practices to large law firms, attorneys are learning the value of a new ally in the world of marketing: writers. Developing factual, informative, and readable content that drives traffic to law firms’ websites is a key resource for securing new...