A Buyer Persona Example and Anatomy
Does anyone remember Aesop’s fable of the man, the boy and the donkey? The lesson of this classic tale is that trying to please everyone ultimately pleases no one. A buyer persona example provides unique access to connect with a specific audience. Everyone would buy...
Is Thought Leadership Worth It? Your Questions Answered
Have you heard the term thought leadership tossed around and didn’t feel it applies to you? Often, exceptional industry experts don’t recognize their potential to inform and inspire the masses by sharing their voices. As a thought leader, you can share insightful...
How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
How to Spice Up Your Product Launch for a Press Release + Free Template
So, you’re launching a new product, and you want it to be a smashing success? Well, you’re not alone. U.S. companies are launching hundreds of new products every month. If you’re going to stand out, your product launch needs a press release that doesn’t just...
How Does Content Marketing Drive Sales? + Case Studies
Businesses everywhere want to ensure that their content marketing drives sales, website views, and loyal customers. With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated. However, how...