SEO Strategies for Thought Leadership
When we think about Thought Leaders, people that spring to mind are influential experts like Seth Godin, Tim Ferriss, and Simon Sinek. Why are these the first names that come to mind? It’s because they’ve established themselves over the years as the go-to source for...
7 Reasons to Blog for Your Business: Benefits of Blogging
Research by Hubspot suggests 60 percent of marketers are prioritizing blog content in 2023. If you’re still on the fence about the benefits of a blog or considering hiring blog writing companies to provide your content, don’t delay any longer. The benefits of blogging...
How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
9 Reasons Why Blogging Is SEO’s Best Friend
You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results...
7 Mistakes You’ll Make Hiring a Blog Writer
For small businesses, agencies, publications, or anything in between, I’m sure outsourcing the writing for your blog has crossed your mind. But hiring the right blog writer can be a challenge. Outsourcing is a great option as it’s a cost-efficient solution that will...