Let’s be real – marketing can be a drag sometimes. But it doesn’t have to be! With 84% of B2B and 56% of B2C outsourcing their content creation, what’s holding you back? If you’re a business owner, you already have a ton on your plate, and content marketing requires consistency.
Don’t let marketing overwhelm you and lead to burnout. Concentrate on the fun stuff, like developing new products or services or taking a well-deserved break. And let’s face it – everyone needs a break these days.
The Benefits to Your Business
When you outsource your content marketing, you’re not just getting someone to do the job for you. You’re tapping into specialized expertise that you might not have in-house. Think about it – there are professionals out there who have dedicated their careers to content marketing. That’s why as much as 96% of marketing decision-makers consider content marketing to be integral to any content marketing strategy.
By outsourcing, you can access skills and knowledge you don’t possess. A great partner will educate you as you collaborate and actually work to create a better brand regardless of what subset of content they are creating. They’ll brainstorm ways of communicating your brand, its solutions, and its position in the industry, which will provide you with new insights about your own business.
Plus, you’ll have a team of experts working on your marketing efforts, so you can scale up quickly and focus on growing your business. It’s also important to remember that with an outsource partner, you don’t lose your marketing expertise when your employee walks out the door.
Be Prepared for Your First Meeting
During the initial stages of your outsourcing journey, it’s always wise to check that your partner is following a clear strategy. It’s best to establish these during a meeting so you get a sense of how your collaborators communicate. And always make sure you have follow-up emails with everything you discussed in writing. Basically, you want to:
- Establish clear goals and expectations with your outsourcing partner
- Understand the short and long-term applications of each type of content and the channels you’re utilizing.
- Have realistic expectations–two blogs a month aren’t going to put you on the front page of Google in a few weeks.
- Define key performance indicators (KPIs) and a timeline for your marketing campaigns.
- Provide regular feedback on content and guidance to your partner to ensure quality work.
- Track and measure the success of your outsourcing strategy and make adjustments as needed.
Actually Enjoying Your Content Partnership
If you’re constantly stressed or overwhelmed by the demands of the partnership, it’s unlikely that you’ll be able to create the kind of high-quality content that will truly engage your audience. It’s hard to know everything about outsourcing your content creation at a glance, but it is one great option to take the pressure off you and your team. You can build a whole outsourcing architecture with services like lead generation, virtual assistants, and content marketing, allowing you to scale and rely on experts to carry your business forward more easily.
Find partnerships that align with your interests and values, and work with partners whose communication style fits your own, where the results match the conversations. A great content marketing strategy can increase your traffic 272% in 30 days, but a bad one can do nothing for months. Find the right partner so you can enjoy the collaboration, grow your business, and reap the rewards.
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.
