For article content writers, creating compelling headlines is perhaps the most difficult phase of the modern article writing process. Sometimes you have a fun or engaging idea for a blog post, but you can’t quite find the phrase or combination of words needed to ensure that digital viewers stop browsing and take a moment to read through your offering. Thankfully, we’ll show you a few powerful tools to write killer headlines.
Why Headlines Matter Now More Than Ever
By now, everyone knows that a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a headline changes the way people read an article and the way they remember it. – Maria Konnikova, The New Yorker
Chances are that some of the people reading this post don’t really think it’s all that necessary to fret over winning headlines. After all, plenty of content marketing talking heads have no problem telling the rest of the online world that great content “speaks for itself.” Unfortunately, as The New Yorker’s Maria Konnikova explains, today’s article writing landscape has never been more dependent on great headlines.
Simply put, readers have access to a seemingly limitless supply of content, so headlines help these viewers separate and differentiate everything from serious news stories to opinion pieces and lighthearted satire.
Without a strong “first impression” guiding the way for your article writing endeavors, it’s virtually impossible to stand out on such a crowded virtual newsstand.
8 Best Headline Writing Tools
Now that we’ve covered why headlines matter, it’s time to bring forth the best tools from around the web that help in the creation and generation of these vital members of your content strategy. Below, you’ll find the eight tools that are sure to give your headline writing abilities a healthy boost:
1. Jasper.ai Headline Tool
Jasper headline tool is a powerful writing tool that allows marketers to maximize the impact of their headlines. The sophisticated artificial intelligence behind it quickly helps users understand which words, phrases and styles will be most successful in any given audience.
Thanks to its library of tested, winning headlines, users can easily create high-performing content with minimal effort.
When used correctly this tool can help cut time on creating content as well as provide valuable insights into potential target markets. If you’re looking for an effective way to increase engagement without sacrificing quality, Jasper headline tool is an option worth exploring.
2. Content Row Linkbait Title Generator
Not every title has to come across like it was created by an award-winning journalist; just look at the airy and fun offerings from Buzzfeed and other socially-oriented sites that blaze a path across the web. With this in mind, Content Row’s Linkbait Title Generator takes a single subject and crafts several light and engaging titles for you to choose from as you work toward a better viral marketing outcome.
3. Sharethrough Headline Analyzer
The Sharethrough Headline Analyzer is a great tool to help make sure your headlines are constantly improving. It provides detailed insights into how effective a headline is and how it can be improved.
The headline analyzer generates helpful metrics on six key dimensions, allowing you to quickly evaluate its overall performance and hone in on the most impactful changes needed.
You also get data-driven guidance with suggested edits based on powerful machine learning models, helping you craft the ultimate headline that stands above the rest. By utilizing Sharethrough Headline Analyzer, you’ll be able to increase your readership rates and boost engagement for your posts and articles!
4. CoSchedule Blog Post Headline Analyzer
Aside from standing as a content planning and distribution platform, CoSchedule also offers a free Blog Post Headline Analyzer. At its core, this tool checks the technical value of your headline by assigning scores based on the header’s potential boost to traffic, ability to generate social shares, and overall SEO worthiness.
5. HubSpot’s Blog Topic Generator
From one of the biggest names in the content marketing world comes a tool that’s fast, easy, and effective at developing winning blog topics and headlines. Simply input three nouns that describe your content piece and the team over at HubSpot will do the rest.
HubSpot’s Blog Topic Generator is an excellent tool for content marketers looking to create engaging and informative blog posts. It helps by providing keyword suggestions to brainstorm a topic, making it easier to identify trending topics that are relevant to their industry. This generator also looks at existing blog posts in order to suggest titles and links that can help spark unique ideas as well.
The ability to search by different topics or keywords makes it intuitive and user-friendly. By using the HubSpot Blog Topic Generator, content marketers can be sure they’re creating content that will capture the attention of their audience while staying on top of the latest trends.
6. Emotional Marketing Value Headline Analyzer
Perhaps the most impressive addition to the list, the Emotional Marketing Value Headline Analyzer determines the Emotional Marketing Value (EMV) of your blog title by analyzing how it will fare with the intellectual, empathetic, and even spiritual portions of your target audience.
7. Blog About by Impact
BlogAbout is a headline tool developed by Impact that empowers writers and bloggers to craft captivating titles. Through their interactive templates and advanced AI technology, users are able to generate over fifty unique and impactful headlines in just a few short clicks.
BlogAbout not only streamlines an otherwise tedious process, but also ensures maximum engagement with readers from the get-go. As a result, users are able to create engaging content that’s sure to draw in even the most discerning audience.
With its time-saving interface and creative capabilities, BlogAbout is the perfect companion for any blogger or writer.
8. Headline Analyzer from Capitalize My Title
The Headline Analyzer from Capitalize My Title is a great tool for any content creator to ensure their headlines are captivating, dynamic, and optimized for search. With the Headline Analyzer you can quickly and easily view your headline’s performance score which improves accuracy and saves valuable time.
Once your headline has been entered, Capitalize My Title will provide feedback on key metrics such as word balance, length, and keyword strength.
In addition to this, you will receive an overall readability score so that you can easily spot any potential issues and adjust accordingly. The Headline Analyzer empowers businesses to build eye-catching headlines with confidence.
Keeping Your Headline Strategy on Pace
Of course, simply handing over a list of tools doesn’t quite tell the whole story when it comes to creating powerful headlines.
To ensure you extract the maximum potential found within these selections, content marketing expert Jennifer Goforth Gregory of The Content Marketing Writer blog notes that it’s also important to keep your article writing strategy and headline goals on the cutting edge of the industry.
You don’t just want people to click your headline, you want the right people to click your headline. – Jennifer Goforth Gregory, The Content Marketing Writer
As you look through the topics and title generated by the tools above, ask yourself a few quick questions about these selections.
- Does your potential headline speak to the right portion of your audience?
- How well do your keywords fit into this offering?
- Is there a simpler and more straightforward variation that conveys the same point?
- In terms of length, have you considered the desired platform and audience when deciding upon a word count?
If you can keep these concerns and guidelines in mind as you sift through the aforementioned tools, then there’s no reason why your article content writers can’t leverage the power of these content marketing ai
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.
