How Can Financial Companies Make the Most of Social Media Marketing?

It’s incredible to think that some financial companies still think that their business is too bland for them to launch a proper social media marketing campaign.

We’re in 2018 and thousands of businesses have demonstrated the tremendous potential for social media to boost brand awareness and sales, including financial companies. No matter what your niche is, there are plenty of ways that businesses can leverage social media to their advantage.

Below, we discuss how to make the most of your social media marketing, with examples of financial companies that are doing it brilliantly.

 

Demonstrate your expertise

Consumers will typically only allow trustworthy expert brands to deal with their finances.

In some industries, businesses can get away with not showing their expertise, provided they have a cheap product, but with finance there’s too much risk involved for that to be the case.

By posting useful and interesting content to their social media pages, businesses can show their expertise to a potential audience of millions.

Social media is a great platform to share blog posts, videos, and infographics to an audience that is already interested in your company.

If your content is valuable, and includes subtle references to how your company’s products can benefit the reader, you can expect to make a few sales.

Personal finance software provider You Need A Budget (YNAB) is a good example of a financial doing this well. Every day, this page posts content helping people that helps people control their day-to-day spending. This content is rich, insightful, and entertaining – and shows that the software’s staff know a lot about budgeting. No wonder there are more than 174,000 people are following its Facebook page – and you can imagine a fair few of these followers have been converted into customers.

Not sure what your business should post about on social media? We’ve written some expert tips.

 

Boost brand awareness

Social media can substantially boost your brand awareness at absolutely no cost to you.   Every time someone engages with your social media content, this is made public and many of that person’s followers are likely to see it. From one click a button, thousands of people could be exposed to your brand. If one of those people engages, there’s another audience potentially introduced  to your business. There is no other marketing platform that allows this sort of exposure at no cost to the business.

There’s nothing stopping your social media post being viewed by a worldwide audience either.

This phenomenon has been dubbed ‘going viral’. Here are some examples of financial businesses that managed to capture the attention of millions through their social media posts.

There’s no secret formula to ‘going viral’, but from the looks of these posts, it certainly helps if the posts to spark emotion in people, be that humor, shock, or excitement.

Customer service

So many financial brands how deliver customer service via their social media channels that this has arguably become an expectation among many consumers.

It would appear that many people would prefer tweeting or leaving a Facebook message to a brand then they would being kept waiting on the phone – and there’s some benefit to brands who deal with customers’ queries in the public sphere too.

For starters, it gives businesses the chance to public address any complaints that are being made about them online. Secondly, it proves to potential customers that they’ll be able to access speedy useful customer service should they buy a product. Finally, it lets businesses learn more about what their customers really want. By taking notes of the comments made by customers on social media posts, you should find it much easier to please them in the future.

Sandra Wróbel-Konior, content marketing manager at SecurionPay, believes that listening to your customers’ concerns is the easiest way to create compelling social media content.

She says, “Social media is mostly about building relations and creating communities, so it’s good to be there and answer your current or future customers’ questions.”

“We always listen to our customers and then, turn their feedback into content that might help them solve some issues or explain some topics further.”

 

Here are some examples of businesses delivering fantastic customer service on social media.

If you’re a business owner or marketing executive who likes the idea of making more sales through social media, but doesn’t have the manpower to manage it, get in touch with us. Our team of expert article writers and social media experts are ready and waiting to produce the content that takes your brand to the next level.

So many financial brands how deliver customer service via their social media channels that this has arguably become an expectation among many consumers.

It would appear that many people would prefer tweeting or leaving a Facebook message to a brand then they would being kept waiting on the phone – and there’s some benefit to brands who deal with customers’ queries in the public sphere too.

For starters, it gives businesses the chance to public address any complaints that are being made about them online. Secondly, it proves to potential customers that they’ll be able to access speedy useful customer service should they buy a product. Finally, it lets businesses learn more about what their customers really want. By taking notes of the comments made by customers on social media posts, you should find it much easier to please them in the future.

Sandra Wróbel-Konior, content marketing manager at SecurionPay, believes that listening to your customers’ concerns is the easiest way to create compelling social media content.