Have you ever wondered why it’s so important to know how to write a blog article for SEO? Competition is key.
The word “competition” can stir up some rather unflattering images. If you watch the likes of reality TV, for example, the most competitive player is usually painted as “the jerk.” This person takes the competition too seriously and is the one that other contestants — and the audience — don’t like. Typically, they never win and are quickly booted off the show after learning that it’s not just about “competition” but about being a good person or something along those lines.
However, at its core, competition is not only good for business but good for your audience, and in this article, we’ll prove that. Moreover, we will share seven more reasons why competition is good for business.
No Competition Leaves Little Room for Growth
Forbes has a slide show on their site that goes into the importance of competition. Something they said rings true in regard to marketing: “If you’re the only player in your field, it can be difficult to improve.” Can you imagine a world where there was one source, and one source only, for the things you want?
Let’s look at video games, for a moment. Once upon a time the leading company for gaming was Nintendo. What would the gaming industry be like if no one came around to give Nintendo some competition? What if your only source of gaming entertainment came in the likes of Mario, Zelda and Donkey Kong? We’re not saying that these are bad games, but eventually you would want something more, right?
We want to take it a step further, though. Why are these Nintendo games so good? We dare say it’s because of the competition they were given, which leads us to our second point:
Competition Makes Companies Try Harder and Be More Creative
When thinking about the benefits of competition, Shaun Rosenburg feels that he would haven’t taken as many chances if there weren’t rivals to push him forward.
“That is why whenever I want to get good at something I make friends with people who are already good at it.”
You don’t have to take his word for it, there are big name examples that illustrate this point.
Namely Nintendo and Sega. In 1989 Sega launched the Genesis and put it in direct competition with the NES.
“The first wave of Genesis titles soared over the NES offerings (production value-wise) and made the generational gap easy to see. That obvious leap resulted in good early sales,” says Levi Buchanan via IGN.
“SEGA also rolled out some aggressive marketing, calling out Nintendo by name in the famous ‘What Nintendon’t’ campaign. SEGA made the Genesis the ‘cool’ platform, while the NES — and, to a degree, the Super NES — were toys.” To top it all off, Sega revealed a direct competitor to Nintendo’s number one mascot, Mario, by introducing the world to Sonic the Hedgehog in 1991. The blue hedgehog sold a whopping 4 million cartridges in his first game and 6 million with his second.
Nintendo had to do something to fight back. And fight back, they did. Buchanan’s article maps out staggering sale numbers for the games Nintendo released in response to its new competition.
“The Super NES featured far more bestsellers than the Genesis. After Sonic the Hedgehog 2, the next top seller was Aladdin, which also moved about 4 million units. The Super NES featured several games that sold more than 4 million copies, such as Super Mario Kart (8 million), Street Fighter II (6 million), Legend of Zelda: Link to the Past (4.7 million), and Star Fox (4 million). And in Japan, Square was selling millions of Final Fantasy games, such as Final Fantasy VI, which moved more than 2.5 million cartridges.”
In addition, Nintendo bundled one of the best Mario games of all time, “Super Mario World,” with the Super Nintendo, giving gamers more incentive to purchase the system.
“The great thing about having competitors is that you have to be more innovative. You have to think outside the box and go after new options in order to get ahead,” says Rosenburg.
In this, he’s absolutely right. It’s no coincidence that Nintendo released so many great games after the Sega Genesis and Sonic the Hedgehog hit the market. And while the Super Nintendo did sell more units (49.1 million compared to 29 million Genesis units according to Buchanan), it’s hard to deny the final point we’re going to make.
Sega does what Nintendon’t or, in North America: Genesis does what Nintendon’t, was an advertising campaign by Sega during the early 1990’s to promote the Mega Drive. It was accompanied by the line “You Can’t Do This on Nintendo”.
Competition is a Part of Capitalism
Competition is essential for the proper functioning of capitalism. It ensures that businesses are efficient and that products and services are affordable and of good quality. Without competition, businesses would have no incentive to improve their products or services, and prices would be much higher.
It Gives Inspiration
Competition is important for businesses because it provides inspiration and motivation. When businesses know that others are doing well, it encourages them to work harder and be more innovative to stay ahead.
Competition can also help drive down prices and increase quality as businesses try to attract new customers. Overall, competition is good for the economy as a whole and helps businesses to grow and learn.
Competition Encourages Businesses to Grow
Competition is important because it encourages businesses to innovate and develop new products and services. It also encourages them to be efficient and reduce costs to offer the best possible prices to consumers. In addition, competition helps to keep businesses honest. Consumers can easily switch to competitors if one business engages in unfair or deceptive practices. This puts pressure on businesses to behave ethically and provides some protection for consumers.
Competition Improves Customer Service
Businesses are forced to offer better customer service in a competitive market to attract and keep customers. This means that businesses must work harder to meet the needs and expectations of their customers.
Competition also encourages innovation and creativity as businesses strive to develop new and better ways to serve their customers. Finally, competition helps to keep prices low as businesses compete for market share. If you want to compete against other companies for the bulk of the audience you have to know how to write a blog article for SEO, because this is what builds your content ecosystem and allows you to compete on the backend of the Google algorithm–It provides a kind of customer service by identifying who is out there that would be searching for you, and best aligning your brand and content toward them.
Competition Gives the Audience Options
Because of this intense console war, gamers were given a variety of options in what they wanted to play. By giving them more options, the video game industry was able to grow into what it is today.
Since the audience had more than Nintendo to choose from when it came to video games, other companies were able to try their hand at pleasing the gaming community. Namely, the console war we have now: Microsoft versus Sony versus Nintendo. It’s also no coincidence that, even after 20-plus years, Mario and Sonic are still big names in the industry, all thanks to a little bit of competition.
We can help you beat your competition with content marketing! We know how to write a blog article for SEO which will bring in that organic search traffic and make you stand out to your potential customers. Order your content audit today.
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.
